Across the month of April, IAB Europe kick-started key topics of corporate responsibility in the digital advertising industry.
Smaato was ranked among most innovative firms with multiple service offerings for small publishers and advertisers.
Smaato's Digital Ad Tech Platform has partnered with HUMAN to remove fraudulent inventory, ensuring a safe and secure omnichannel platform for publishers to manage their entire ad stack.
Smaato was announced by AdExchanger as one of the top 2021 Programmatic Power Players. This list is the Digital Marketing Industry’s First Searchable Guide to the Best Agencies, Tech Providers and Partners in the Business.
The acquisition boosts both companies’ reach to a combined 2 billion users worldwide.
With controls for video-on-demand, live video and audio, publishers can make one request to Smaato to get Dynamic Ad Insertion and OTT ad-serving controls with access to programmatic buyers.
Digital Advertising Technology Platform Smaato enters the new era of privacy with an omnichannel approach, extending reach for marketers across all channels while giving publishers controls to create their own walled gardens.